UFC (Ultimate Fighting Championship) pay-per-view events will now be priced at $74.99 each as part of a new, yearly price increase from broadcast partners, ESPN+.
As per an initial report from NewsDay Sports reporter, Mark Le Monica, the broadcast partner will now charge customers a price of $75.99 to watch UFC pay-per-view events on their cable network.
“PPV prices for UFC events on ESPN+ will be $74.99 this year,” Le Monica tweeted this Thursday evening.
Furthermore, the ESPN+ PPV package, which includes an annual subscription to the network as well as the purchase of one pay–per-view event has also seen a price hike from $89.98, to $99.98 for 2022.
“The ESPN+ PPV Package (which includes one PPV event and an annual subscription) also went up to $99.98 instead of $89.98,” Le Monica tweeted.
The latest increase in price to purchase a pay-per-view event on ESPN+ has followed a roughly $5 price hike each year, with 2020 seeing events charged at $65.99 – while last year, flagship events cost consumers $69.99.
The North-American based promotion hosted 13 separate pay-per-view events from January to December last year, with two separate events, UFC 259, and UFC 260 taking place in the month of March.
The opening pay-per-view event of 2022 comes on January 22. – with UFC 270 hosting a heavyweight title unification clash between reigning champion, Francis Ngannou, and interim champion, Ciryl Gane slated to headline the Honda Center event in Anaheim, California.
Former UFC featherweight champion and current Bellator MMA featherweight titleholder, Cris Cyborg was quick to offer her reaction and thoughts on the latest price increase, sarcastically stating that she was glad to see the promotion offer a revenue increase to competitors under their banner.
“Glad to see the additional revenue get shared with the athletes,” Cyborg tweeted.
Former USA TODAY and The Athletic reporter, Ben Fowlkes also provided his thoughts on the price increase.
“I remember having this conversation with some managers when UFC moved PPV events behind the ESPN+ paywall,” Fowlkes tweeted. “Translates to lower sales numbers, but higher profits for UFC. And yet your contracts still same the same thing.”
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