Conor McGregor PPV Appearances Generates 38% Of Total UFC PPV Buys For 2021

    ByRoss Markey

    Dec 30, 2021

    Former two-weight UFC champion, ‘The Notorious’ Conor McGregor has managed, in tandem with former interim gold holder, Dustin Poirier, to generate 3.3 million of the total 8.5 million pay-per-view buys for the promotion this year, a notable 38%. 

    McGregor, who featured twice inside the Octagon this year for the first time since 2016, suffered defeat in both his outings – both coming against the above-mentioned, Poirier.

    Headlining UFC 257 in January on ‘Fight Island’, the Dubliner suffered the first knockout loss of his professional mixed martial arts career, succumbing to strikes against the Lafayette native. 

    Returning for a trilogy rubber match against the Louisianan, McGregor dropped a first round doctor’s stoppage loss to Poirier after he fractured his left tibia in the closing stages of the frame. 

    The January showdown between McGregor and Poirier in Abu Dhabi, UAE, generated a reported 1,600,000 pay-per-view buys. And the summer rubber match showdown managed to rake in a further 1,504,737 purchases. 

    In February, welterweight champion, Kamaru Usman successfully defended his title with a third round knockout win over Gilbert Burns. And while official numbers for the event have not been disclosed, it has been reported the UFC 258 did not generate in excess of 500,000 pay-per-view purchases. 

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    The following month in March, Jan Blachowicz managed to successfully defend his light heavyweight crown against middleweight champion, Israel Adesanya as part of a three-title fight card – with UFC 269 scooping a reported, 800,000 purchases.

    UFC 260 at the end of the month saw Francis Ngannou stop Stipe Miocic with a second round knockout to clinch the heavyweight title. And numbers for that pay-per-view event are also undisclosed.

    Returning to a live gate for UFC 261 in April at the Vystar Veterans Memorial Arena – Usman stopped two-time opponent, Jorge Masvidal, as part of another title card tripleheader, which is reported to have generated 700,000 pay-per-view buys.

    UFC 262 brought a visit to Houston, Texas – with Charles Oliveira scooping the vacant lightweight title with a second round knockout win over Michael Chandler. The Toyota Center showcase reportedly managed 300,000 purchases. 

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    UFC 263 saw Adesanya’s return to middleweight for a title defense against Marvin Vettori, and also brought with it, the return of Nate Diaz, and a flyweight title rematch. The Glendale, Arizona showcase reportedly raked in a further 600,000 purchases from the pay-per-view.

    UFC 265 in August, brought with it, an interim heavyweight title affair between Ciryl Gane and Derrick Lewis, with The Lone Star State return also seen its pay-per-view numbers undisclosed.

    UFC 266 in July, saw a return to the T-Mobile Arena as Alexander Volkanovski defeated Brian Ortega, Valentina Shevchenko continued her period of flyweight dominance, and the veteran, Nick Diaz returned to the Octagon. The buyrate for that event was also undisclosed.

    UFC 267 took place in Abu Dhabi, UAE – in primetime hours for the North American audience. And featured two title fights as well as the return of uber-prospect, Khamzat Chimaev. The ‘Fight Island’ event reportedly generated 675,000 pay-per-view purchases.

    UFC 268 in November took place in Madison Square Garden – with two more title bouts, as well as a lightweight showdown between Justin Gaethje, and the aforenoted, Chandler. The New York City event generated in excess of 700,000.

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    The final event of the year: UFC 269, took place earlier this month – with Julianna Pena stunningly dethroning bantamweight champion, Amanda Nunes, before Oliveira defended his lightweight crown against Poirier. The final flagship event of 2021, at the time of publication, also has seen its buyrate undisclosed.

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